Video content taxonomy: the backbone of OTT discovery
Netflix works on the assumption that it has roughly 60 to 90 seconds before a viewer loses interest and leaves. Gracenote’s 2025 State of Play report puts the average global search time at 14 minutes per session. The distance between those…
How to reduce OTT delivery costs without losing quality
Streaming growth used to be the whole strategy. Now it is the thing eating your margin. Omdia counted 2.24 billion online video subscriptions at the end of 2025, up 17.6% in a year, and expects growth to drop to 5.6% in 2026. Fewer new subscribers,…
How to build a community around your OTT Platform
What makes viewers come back to an OTT platform again and again? It is not only great content. Often, it is the feeling of being part of something bigger. Today, audiences do not want just to watch. They want to react, discuss episodes, share…
How interactive video and second-screen experiences are changing streaming
Streaming is no longer just passive viewing; it is about active engagement and layered experiences. Today’s audiences expect to interact with content, participate in decisions, and use multiple appliances while watching. Recent research shows that…
Preventing account sharing on OTT platforms: techniques and tools
Streaming service platforms are losing significant revenue because millions of viewers use accounts they do not pay for. Numbers show that a large share of households (40%) either share their own login or use someone else’s. This creates real…
Why multi-device compatibility is a must for streaming services
Ever started a movie on your phone, switched to your TV halfway through, and finished it on your tablet in bed? You’re not alone; it’s a common scenario. Today’s viewers jump between multiple platforms and screens like never before – and…
Video app testing checklist for 2025: what QA teams must cover
Video apps are no longer just entertainment; they support work calls, online classes, or just hanging out with friends. The biggest issues? Frozen screen, a laggy stream, or sound that doesn’t match the picture to ruin the whole experience. For QA…
How to design an OTT platform for accessibility (ADA, WCAG Compliance)
Imagine settling in to watch your favourite show, but the captions don’t match the dialogue – or worse, there aren’t any at all. Maybe the menu can’t be navigated without a mouse, or the buttons have no labels for a screen reader. For millions…
What you need to know about building a streaming app for iOS and Android
Lights behind, curtain up, streaming is the star now. Video and music apps aren’t just entertainment; they’re where billions go to watch, listen, and engage. For example, projections suggest the global music streaming market could more than double…
The Role of AI in OTT Platforms: Personalization, Recommendations and More
How come Netflix know what you would like to watch next? It’s not blind luck. It’s algorithms and artificial intelligence. AI in OTT platforms works behind the scenes, delivering viewers the best video content and user experience. And…