Own video platform vs YouTube: what you actually keep
From 1 February 2027, YouTube is raising the entry threshold for ad and Premium revenue sharing to 8,000 qualified watch hours or 20 million qualified Shorts views, on top of the existing 1,000 subscribers. Creators already in the YouTube Partner…
OTT pricing strategy: why the number matters least
Sixty-one per cent of streaming subscribers say they would cancel their favourite service if it went up by five dollars a month. That is the market you are pricing into. Most OTT pricing advice still treats the monthly figure as the central…
7 best ways to monetize a podcast
From a side hustle and hobby to a gold mine. This is how podcasts have evolved over the past few years. There are over 580 million listeners worldwide, and ad spending is forecasted to reach $4.46 billion this year. This means podcast monetization…
The best OTT monetisation strategies you need to know
What’s the secret to turning your white-label OTT platform into a consistent revenue powerhouse? With countless streaming services (free ones as well) vying for viewers’ attention, it is a tough nut to crack. Launching a platform isn’t enough. You…