How to reduce subscriber churn on your VOD platform
Imagine spending thousands on marketing to attract new subscribers… only to watch them leave after a month. This is the harsh reality for many Video on Demand (VOD) platforms (and not only them) struggling with high customer churn rates. Churn…
The Role of AI in OTT Platforms: Personalization, Recommendations and More
How come Netflix know what you would like to watch next? It’s not blind luck. It’s algorithms and artificial intelligence. AI in OTT platforms works behind the scenes, delivering viewers the best video content and user experience. And…
Sports Streaming Trends 2025: What’s Next for OTT Platforms?
Remember when catching the big game meant huddling around a TV at a specific time, remote in hand? Those days are fading fast. In 2025, sports fans are no longer tied to cable schedules or bulky satellite boxes. They’re streaming live games…
What are FAST channels? Everything you need to know
Do streaming services mean subscriptions only? In 2025, FAST channels are rising in popularity, transforming how audiences consume content and how media companies monetize it. According to a recent report by S&P Global, U.S. FAST ad revenue is…