Video CMS for OTT platforms: manage, monetize and deliver video content

Top features every video content management system should have

To use all of the benefits of a video CMS platform, you should analyse the options available on the market. Check the list of must-haves that every video CMS should have.

Organizing video content

A good video CMS lets you easily upload and organise your videos. Use tags, titles, categories, and keywords to label your content. This makes managing and finding videos simple, even as your library grows.

After uploading your videos, add relevant video tags and create topic-specific playlists. This improves video search and keeps your video library well-organised, for both you and your viewers.

Works seamlessly on each device

Today’s viewers access video content across a range of devices – including smartphones, tablets, smart TVs, and computers. A quality video content management platform ensures your content plays smoothly on any device by automatically adjusting video quality to prevent buffering or interruptions.

Monetisation options

A content management system allows video creators to choose how they want to monetise video content, whether through ad-supported models, subscriptions, or transactional options.

Video CMS also supports hybrid models, enabling creators to choose which on-demand videos are ad-supported, which live streams are offered as pay-per-view, and more.

Fast and reliable delivery

No delays or buffering – even during live streaming. How? Video CMS platforms integrate with Content Delivery Networks (CDNs), which store copies of video assets on servers around the world. This allows viewers to stream content from the nearest server, speeding up playback. Additionally, adaptive bitrate streaming adjusts video quality to the viewer’s connection in real time, ensuring smooth, uninterrupted playback.

Video embedding should be simple, allowing you, as the creator, to track performance metrics while enabling viewers to watch seamlessly across multiple platforms like desktop browsers and mobile apps etc.

Strong security features

If you create video content and share it online, you understand the importance of robust security features. These safeguards ensure that your video data are protected from theft and plagiarism. Key features in this area include Digital Rights Management (DRM), AES encryption, and password protection – especially useful for private videos or live streams.

From the viewer’s side, every video hosting service should provide strong data protection measures such as encryption, two-factor authentication (2FA), and privacy controls. A reliable video streaming platform must ensure that user data is secure, regardless of the device or location used to access content.

Video marketing and analytics

The best video CMS software offers powerful video analytics tools to help you understand your audience and improve your content strategy. You can access insights such as viewer engagement and count, watch time, and your most popular videos – allowing you to make data-driven decisions.

Many platforms also include advanced features like interactive video players and detailed advertising performance reports, giving you greater control over how the video content is delivered and monetised.

If you’re looking for an OTT platform with a fully integrated video content management system, consider Better Media Suite. This tool simplifies content management, helps you stay aligned with your video strategy, and enables you to monitor video engagement, so you can deliver a seamless and optimised experience across all platforms.

Customised video player

Delivering video content should align seamlessly with your brand messaging and identity. Best video CMS platforms support this by offering tools to ensure consistency across every viewer interaction.

The video player’s user interface (UI) plays a crucial role in the overall user experience. And ultimately, in video streaming performance. For instance, embedded videos should not only be high-quality but also visually branded to enhance recognition and reinforce your brand presence.

Beyond aesthetics, customizable video players offer essential user controls such as adjustable playback speed, multilingual subtitles, and the option to show or hide features like full-screen mode and volume. These settings allow users to personalise their viewing experience. Accessibility features like closed captions and keyboard navigation further improve inclusivity for all audiences.

Many video CMS providers offer features like screen casting support and interactive video players, which can significantly increase viewer engagement. Combined, these elements help platforms deliver high-quality, accessible, and memorable streaming experiences that keep audiences coming back.

Video encoding

If you’re expanding to a global audience, video transcoding and multi-bitrate encoding are essential. These processes involve creating multiple versions of each video file in different formats and quality levels to suit various devices and connection speeds. This practice, known as video encoding, ensures optimal video quality and performance for every viewer, regardless of their location, bandwidth, or device.

A robust video CMS should automatically manage this encoding process, maintaining high-quality playback across all devices while supporting the delivery of even large video files without compromising speed or accessibility.

Scalability and video cloud

A scalable, cloud-based video CMS is designed to grow alongside your OTT platform, making it easy to manage an unlimited video library and an expanding audience.

Because it operates in the cloud, there’s no need to invest in or maintain expensive physical servers. As a video provider, you can easily scale storage and bandwidth up or down based on your current needs.

This scalability ensures your video hosting platform performs reliably during peak times, such as major live-streaming events or viral video launches, without slowing down or crashing. Cloud technology also enhances global video delivery by integrating with Content Delivery Networks (CDNs), enabling fast, seamless streaming regardless of the viewer’s location.

In addition, cloud-based systems offer advanced security features to protect both your online video content and user data, ensuring safe and secure video distribution.

Overall, a cloud-based, scalable video content management system gives OTT platforms the flexibility, performance, and security needed to deliver a top-tier viewing experience today, while being ready to grow tomorrow.

How to manage content with a video CMS?

Managing video content with a video CMS goes far beyond storing files and managing video assets. It simplifies and automates many tasks involved in handling video assets, making the entire process more efficient and effective. Here’s how a video CMS helps you manage your video content.

Content uploads

When you begin video streaming to your platform, a good video CMS takes care of much more than just storing the files.

It automatically adds important metadata such as titles, descriptions, keywords, and categories to each video. This metadata acts like detailed labels that make it simple to organise your content and quickly find specific videos later. Whether you have a handful of videos or thousands, this system helps keep your entire video library neat and easy to navigate for both your team and your viewers.

Additionally, a video CMS often allows you to preview and select the best thumbnail image for each video. Thumbnails are the first thing viewers see, so choosing an eye-catching and relevant image can significantly increase CTRs and viewer engagement. The platform might even offer suggestions or let you upload custom thumbnails to ensure your videos stand out.

You can also optimise titles directly within the video portal. Crafting clear, descriptive, and keyword-rich titles improves searchability both inside your platform and on external search engines, helping more viewers discover your content. Some video CMS tools provide real-time feedback or analytics on how effective your titles and thumbnails are, enabling you to make data-driven decisions that boost visibility and viewer interest.

Video CMS with AI-powered features

Some video CMS platforms use artificial intelligence to generate additional tags, transcriptions, or even detect scenes, improving video discoverability and accessibility. It helps you embed videos in a more user-friendly way and adapt video content to the viewer’s needs and habits.

AI supports analysis as well. So, based on its hints, the platform may stream video that the user would most likely enjoy and show some suggestions from the video library.

Convenient live streaming

The video CMS converts your uploaded videos into multiple formats and resolutions, ensuring compatibility with different devices and internet speeds.

Moreover, with adaptive streaming, videos adjust their quality in real time based on the viewer’s connection, reducing buffering and providing a smooth watching experience.

This way, you can share videos confidently, knowing that users with slower connections or those using mobile apps will still enjoy a seamless experience

Content scheduling

Video strategy usually involves tidying up existing videos and scheduling new ones. With a content management system, video organisation is an easy task.

You can create playlists, schedule when videos go live, and manage content releases to keep your video platform fresh and engaging.

Permissions and collaboration

Manage who can share videos on your platform. Give your team permission to view, edit, or publish videos with role-based access controls.

Do you need to set some materials as private? Or maybe your video library needs a refresh? Video CMS got you covered. Teams can collaborate efficiently with built-in workflow and approval processes.

Analytics

A video content management system tracks viewer behaviour, engagement, and video performance to understand what content resonates most with the audience. With advanced features, you can also monitor ads and optimise your strategy accordingly.

Knowing your video analytics allows you to adjust your video streaming tactics and show video content that your user base would most likely enjoy.

Video editing tools

Some platforms offer simple editing features like trimming or clipping videos without needing separate software. For example, if you record a training video that needs to be cut making parts 1 and 2, you can do it via video CMS. You can publish both parts at once, or make the second one private and wait until the first gets some feedback.

By handling these tasks in one centralised system, a video CMS makes managing large video libraries easier, improves content accessibility, and ensures high-quality delivery across all devices. This makes it an essential tool for OTT platforms and any business that relies on video content to engage audiences.

Video CMS – summing up

A content management system – video CMS may be a game changer for OTT users.

It streamlines the entire process of managing, organising, and delivering video content, making it easier to keep your library accessible and your workflows efficient. With features like adaptive streaming, multi-device compatibility, advanced security, and built-in monetisation tools, a video CMS ensures your viewers enjoy a seamless, high-quality experience. No matter where they are or what device they use.

By leveraging cloud-based scalability and robust analytics, you can grow your video portal with confidence, respond to audience needs in real time, and maximise your revenue opportunities. Whether you’re just starting out or looking to expand your reach, investing in the right video CMS gives you the flexibility, reliability, and control needed to stand out from the crowded market of video content.

Choose wisely and benefit from video CMS.