Sports fans are no longer content to sit on the stands. They want instant access, exclusive content, and the freedom to watch their favourite teams anytime, anywhere.
In 2025, more people are watching sports online than ever, changing how fans connect with their favourite games. Early this year, 75% of sports fans digitally consumed this form of entertainment.
But here’s the twist: you don’t need to be a tech nerd or media conglomerate to join this shift. With white-label OTT solutions, launching your own sports streaming service is easier, faster, and more affordable than ever before.
Does that seem interesting? Keep reading. We will show you how to deliver users’ favorite sports online.
White-label in a nutshell
A white-label solution means that you use an already launched platform to deliver video on demand to your audience. You can brand it your way, but the provider’s logo will often be somewhere in the background. It’s a work on pre-built templates and customising them as you want.
This way is cost-effective, ensures a fast launch and takes the technical burden off your shoulders.
Why is a white label platform a good solution for sports?
Imagine having your very own personalised streaming channel, just like Netflix or Amazon Prime, but completely branded with your team’s colours, logo and mottos! That’s what a white-label solution lets you do. All of that without any coding knowledge.
Personalisation
Think about your team’s colors and logo, taglines – you can put all of that right onto your streaming platform. From the moment your fans enter, they will know it’s yours.
This makes everything look ultra-professional and helps fans feel even more connected to you. It’s like they have a special place to watch news about your team or live sports games. Some platforms even allow you to customise features like delivering interactive content.
With Better Media Suite, you can add your brand assets to the library and choose how to highlight them across the platform. Moreover, there are plenty of dedicated features you can implement.
Stream smarter with Better Media Suite
Control
Sport is about rivalry, isn’t it? Sometimes, various platforms show ads for your rivals. Or just have a layout you don’t like. That’s not gonna happen if you’re in charge. With your own white-label platform, you call all the shots, from the ad list to stream time. You decide exactly what videos to show, when they go live, and how everything looks and works.
It’s all about making the perfect experience for your fans, just the way you want it.
Monetisation options
White-label platforms come with several monetisation models you can earn from. So you can offer your users various ways to join your platform and watch their favourite sports.
- Subscription video on demand (SVOD) – user pays a fixed price once a year or a month to have access to the platform.
- Transactional video on demand (TVOD) – user pays for a particular event, like the NFL Playoff match or the UEFA Champions League Final.
- Advertising-Based Video on Demand (AVOD) – it’s a free streaming service supported by ads.
- Hybrid Models – it’s a combination of several revenue streams to maximise reach and profitability.
Technical aspects
Streaming sports across the world on your own platform requires solid know-how and resources. By using a white label platform, you can benefit from the service infrastructure. What is more, you don’t have to worry about any updates, bug fixes or scaling. All of these are in the providers’ hands.
Such platforms are often multi-device solutions and assure you of all the security matters, like encryption or DRM.
| Advantage | Description |
|---|---|
| Brand Customisation | Full control over branding and user experience |
| Content Control | Publish, schedule, and manage content as you see fit |
| Monetisation Flexibility | Multiple revenue models (SVOD, TVOD, AVOD, hybrid) |
| Scalability | Built to handle large audiences and high-demand events |
| Cost Efficiency | Lower upfront investment and reduced maintenance costs |
| Multi-Device Support | Accessible on smartphones, tablets, smart TVs, and more |
| Security | Advanced DRM, encryption, and anti-piracy solutions |
Step-by-step guide to launching your sports streaming platform
1. Define your audience
Identify the specific sports, leagues, or events you’ll stream and determine your target audience’s preferences. Check the favorite sports of your viewers and create dedicated playlists
2. Choose the right provider
Research and select a white-label OTT company that offers the tools, scalability and support you need for your streams.
3. Customise branding & UI
Personalise your platforms and user interface to reflect your brand and enhance user experience.
4. Set up content management
Upload and organise your sports content, including news, live events, replays, highlights, and exclusive content.
5. Configure monetisation
Select and set up your preferred revenue models, e.g., monthly subscriptions or pay-per-view, and integrate secure payment gateways.
6. Test & optimise
Conduct thorough testing on various devices and browsers to ensure smooth stream performance, quality, and security.
7. Launch & promote
Go live with your platform and use an omnichannel approach to attract and retain your audience.
8. Analyse & improve
Monitor analytics to track viewer behaviour, optimise content, and shape your platform based on real feedback and performance data.
Summing up
White label solution gives you the freedom to deliver sports content without a big investment. You can personalise its interface and benefit from provider support. Decide also on the monetisation model. Users may pay you month by month, per event or get free access but with ads.
If you want to discuss whether a white label solution is for you, book a demo with our specialist. They will show you how to benefit from Better Media Suite and tailor the platform to your needs.
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FAQ
There are many streaming platforms for sports fans, such as Apple TV, Amazon Prime Video, and MAX. You can also search for dedicated platforms for various teams.
If you want to watch sports, check ESPN, Sports Illustrated, Yahoo Sports, CBS Sports.